In a bid to gain market share, publishers have slashed the cost of digital textbooks. The ebook market is segmented by geography north america, europe. Whether youre considering joining the digital book revolution, or just want a new device to replace an older one, here are the best ebook readers on the market today. Global ebook market growth, trends and forecast 2018. Sales for amazon ebooks through publishdrive jumped by 8%, from 39% in 2018 and 47% in 2019. Jan 28, 2018 meanwhile, amazon has cemented its dominance of the american ebook market. Meanwhile, amazon has cemented its dominance of the american ebook market. Apple is second in market share for ebooks behind amazon. Ebook sales as a percentage of total book sales worldwide in 20 and 2018. It claims market share because the screen very closely approximates what its like to read an actual book. They are the largest publishers, but they are also losing market share. Traditional publishing ebook sales dropped 10% in 2017. Ebook market global industry analysis, size, share.
User penetration of e books is expected to grow at a significant rate recording a cagr of 3. Market share for mobile, browsers, operating systems and. Book market revenue share of product groups in germany 2017 2018 ebook sales volume in germany 20102019 distribution foreignlanguage book market turnover in the netherlands 2019, by genre. The report finds that amazon can lay claim to 74% of the units sold in the us ebook market, and 71% of the dollars spent. Publishers race to reduce costs of digital textbooks. In spite of publishers best efforts, ebook sales rose in france in 2018. Ebook market global ebook industry size, share, growth, analysis, research and forecast report, 2014 to 2024 ebook market global ebook market size was valued at usd 15. In a prediction which should sound familiar, pricewaterhousecoopers believes that ebook sales in the uk will triple over the next 4 years and surpass print sales by 2018. Unlike nielsen pubtrack and the aaps statshots, which only tally selfreported sales from a narrow sector of todays expanded publishing industry, bookstat lets you see the whole market. This analysis was written late 2019, for use in projecting your 2020 plans. A little history tells you that amazon was and is all about the book market and readers. Jun 03, 2014 by 2018, the total uk consumer book market will be worth. Of the crime thriller publishers in 2018 s top 100, hachette and penguin random house have the largest share of the market, together accounting for well over 75%. First off, amazon has included a brandnew front light that allows you to read in the dark, something that was previously only available on the more expensive kindle paperwhite.
Books market size, share, analysis global industry. But some some analysts caution against reliance on the aap stats, citing the emergence of a rapidlygrowing independent ebook publishing. Some 19% of adults report owning an ereader a handheld device such as a kindle or nook primarily used for reading ebooks. The report is a compilation of firsthand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across value chain. The reason i decided to write this analysis are twofold one, i think there is an enormous amount of misinformation as it relates to ebook data. The first, released in april by market research firm npds pubtrack digital, saw the unit sales of ebooks fall 10 percent in 2017 compared to 2016. The ebook market in the uk is growing nicely at the moment, but analysts predict that it is going to grow by leaps and bounds. This page is powered by a knowledgeable community that helps you make an informed decision. Chinese mobile ebook market is booming walkthechat.
Apple and walmart inject new life into sleepy ebook market forbes. Ereader device sales including kindle are in rapid decline. Five publishers ebook market share fell 12%, small publishers and selfpublished. Ebook market size, share, analysis, 20142024 industry. The newest 2019 version brings a lot of specs to the table. Authorearnings after the legal blow, apples digitalservices work focused more on apple music, app store sales, and movie. Global ebook market growth, trends and forecast 2018 2023.
This statistic presents ebook sales as a percentage of total book sales worldwide in 20 and provides a forecast for 2018. Uk ebook market to surpass print sales by 2018, and other. In ebook sales, both big five and nonbig five legacy publishers have ceded a huge chunk of market share to nontraditional players over the last several years. The reports findings are consistent with what the aap has been.
Ebook market size, share, analysis, 20142024 industry report. In 20, the digital sales market share amounted to just over 12 percent and is expected to more than double by 2018. Fully 92% of american adults own a cellphone, which is similar to the 90% of the public who reported owning these mobile devices in 2014. Europe and china ranked the second and third markets with the. Often has lower prices compared to other ebook retailers is the primary reason people pick amazon kindle store over the competition. Major players in the market focus on introducing advanced ebook software and solutions in order to meet consumer demand and enhance their market share. Technical development and sophistication of reading devices that provide an experience similar to that of reading an actual book is the key factor driving the global ebook market.
Ebooks on course to outsell printed editions in uk by 2018. Revenue is expected to show an annual growth rate cagr 20202024 of 4. At this stage of the year, it is too early to establish the azure vs. The chart shows that consumption of ebooks on ebooks. In 2018, amazons devices were the third biggest sellers in the u. Books market size, share, analysis global industry report. North america was the largest consumer market with a market share of 72. Statshot annual publisher survey puts 2017 estimated us.
Author earnings report january 2018 reveals growing indie. May, 2018 npd pubtrack digital tracks ebook sales but because it is a publisher datashare model, the data does not include selfpublished ebooks, writes npds allison risbridger by email. Jan 23, 2018 the indie share of the entire us ebook market, comprising the various blue wedges in the pies above, now looks like what the indie share of amazon alone used to be, in our quarterly snapshots from previous years. Traditional publishing ebook sales dropped 10% in 2017 forbes. Why does the amazon books store dominate the book market. By comparison, gartner estimated azures market share was 7.
Traditional publishers ebook sales drop as indie authors and. Nielsens numbers across 20122015 revealed that as the big five publishers ebook market share fell 12%, small publishers and selfpublished authors market share rose 23%. Forget all the talk about monopolies and aggressive marketing in the book industry. When looking at the ebook market share in 2019, we saw that the data shifted a bit.
Based on this edition as a test run, our goal will be to come up with a framework of more clearly cut parameters, definitions, and measures. User penetration of ebooks is expected to grow at a significant rate recording a cagr of 3. While ebook sales had plateaued, bohme said it was important to remember that the figures were still higher than they were five years ago, holding a 25% share in 2016, compared with 26% in 2015. Ebook market in russia set to grow in news by eugene gerden january 4, 2018 in the estimation of litres chief sergey anuriev, the ebook market could double in russia within two years and audiobooks are showing new strength as well. Audiobooks are the new ebooks, except they might keep growing.
On the digital side, the battle for ereading device market share continues. Oct 27, 2018 chinese mobile ebook market is booming thomas graziani october 27, 2018 new wechat features with almost 300 million monthly active users, online reading might be the biggest chinese digital market that youve never heard about. Online analytical processing market global industry analysis, size, share, growth, trends, and forecast 2018 2026 custom market research services tmr offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough. The ebook market is the fastest growing market in global book publishing industry,which is expected to show a substantial growth in cagr, from 2014 to 2020.
How to promote an ebook when you have no money for advertising. Some areas, such as mathematics, have seen more drastic change, said vitalsource. Bookstat is the only industry data service that tracks all online book purchases at the retail point of sale regardless of publisher type. Global audiobook trends and statistics for 2018 december 17, 2017 by michael kozlowski 14 comments audiobooks are the fastest growing segment in the digital publishing industry. Ebook market share 2019 ebooks make up 18% of total book sales.
In fact, 62% of ebook purchases are made by people aged between 18 and 45. Ebook sales never declined, according to a presentation yesterday at digital book world in new york city. By comparison to november 2017, the 2018 figures indicate sales bumps of. In august 2019, the american association of publishers, which represents mostly traditional book publishers, reported that, among their members, ebook sales accounted for 14. In 20, the digital sales market share amounted to just over 12. A report on publishingindustry net revenues for the first third of 2018 has been released by the association of american publishers. Something like 99% of consumer ebook sales are made through just five major ebook retailers. Apple and walmart inject new life into sleepy ebook market. Ebook market global industry analysis, size and forecast. With 53% of sales happening in nonamazon sales channels, its clear that amazon shouldnt be your only bet. Jun 04, 2014 this statistic presents ebook sales as a percentage of total book sales worldwide in 20 and provides a forecast for 2018. The most popular source of ebook market share data comes from author earnings report now known as bookstat.
Because amazon involves readers, gives them useful and detailed information, and makes buying a book simple. Market share for mobile, browsers, operating systems, search engines and social media. The timeline presents data on ebook sales revenue generated in the united states from 2008 to 20 as well as a forecast until 2018. Ebook readers planned to read on a variety of devices but kobo continued to top the list. Five or six years ago, there was widespread panic that digital reading would take over our business.
First, in a report on the demographics of device ownership in the us, pew research offers the following summary of reading device ownership the popularity of ereaders declines. If over time i mean generations the age demographics of the ebook market come to match the current current printbook age demographic, then its fair to. In other words, far from losing ground, the overall indie market share has grown. In 2018 we see that a large portion of the ebook market includes nonamazon retailers, again. Jul 27, 2018 a report on publishingindustry net revenues for the first third of 2018 has been released by the association of american publishers.
Oct 21, 2019 press release ereader market share 2019 global industry size, growth, trend, demand, top players, opportunities and forecast to 2025 published. Although cellphones are common today, the share of adults who own one has risen substantially since 2004, when 65% of americans owned a mobile phone. Books market size, share, analysis, global industry report, 2018 2025 books market size analysis report by product trade, other, by region north america, europe, asia pacific, latin america, and middle east and africa and segment forecasts, 2018 2025. Ebook sales doubled in us in 2018 according to data guys. Ebook readers market share, size 2019 emerging rapidly with. Amy watson did a brilliant job of pulling together disparate reports in the public domain, and her december 2018 report suggestsed a market share of 19 per cent. Unit ebook sales for that same period amounted to 781 million. Take one look at the apple ibooks store, and try to find any real reader feedback. Npd pubtrack digital tracks ebook sales but because it is a publisher data share model, the data does not include selfpublished ebooks, writes npds allison risbridger by email. Share of americans who own an ereader kindle, nook, etc. Based on gartners calculations at the end of 2016, amazon, had a 44. Amazon accounts for the majority of those sales, with ibooks coming in second with about 10% to 12% of sales. Apple takes a page out of amazons ebook market share.
In the february 2017 author earnings report data guy estimated selfpublished ebooks to total 34% of the us ebook market. But some some analysts caution against reliance on the aap stats, citing the emergence of a rapidlygrowing independent ebook. October 9, 2015 by michael kozlowski 3 comments according to the association of american publishers the us ebook. Apple takes a page out of amazons ebook market share retail dive. Audiobooks are booming, but how long will that last. Amazon has an even bigger share of the ebook market than.