A nearly 90yearold graham cracker brand is defining wholesome with a new. The video above is a honey maid graham cracker commercial that features a progay marriage message. Why the christian right is freaking out over a honey maid. After their graham cracker commercial featured samesex parents and an interracial family, honey maid reveals the overwhelmingly positive response. Honey maid didnt test its this is wholesome campaign. Honey maid graham crackers are in the middle of a social media todo over an ad featured interracial families. Last month, nabisco, the company that makes honey maid graham crackers, as well as oreos, chips ahoy, nilla wafers and an assortment of other wellknown cookies and crackers. How to make graham crackers homemade honey maid crackers duration. Calories in nabisco honey maid graham crackers and. Honey maid customer service phone number 334 2388239. Honey maid and the business of love the new yorker. This commercial not only promotes homosexuality, but then calls the scene in the advertisement wholesome. The commercial was published on on march 10, and nabisco says the ad has attracted 10 times more.
Honey maid responds to antigay backlash with a message of. Honey maid counters samesex ad backlash with unapologetic. Try them as a pie crust, dessert topping, or mixin to your favorite smoothie or shake. I open twitter and see a promoted tweet from honey maid, hitching a pitch for graham crackers. Nabisco, the makers of honey maid graham crackers and teddy grahams, is defending its promotion of homosexuality in a recent commercial entitled this is wholesome.
Honey maids wholesome graham cracker ad features gay. On march 10th, 2014, honey maid launched this is wholesome, a commercial that celebrates all families, the online short proclaims. Honey maid graham crackers can be eaten as a snack, and also crushed and used to make pie crusts, and as a topping for. This is wholesome features a variety of families, including. Honey maid graham crackers, marshmallows, caramel, sweetened condensed milk and 1 more. In most cases, manufacturers suggest the same serving size for plain and specialty graham crackers. Now, honey maid, that oldfashioned brand of graham crackers, has. The best honey maid graham cracker crumbs recipes on yummly graham cracker peanut butter cups, host your best ever graham cracker house decorating party. These delicious graham crackers come in a variety of flavors and convenient packaging styles, making it easy to add a bit of wholegrain sweetness to your familys day no matter where they are. The maker of graham crackers has taken it upon itself to define the ideal.
Those of us who hold to natural marriage are in the minority in this country. Everyday wholesome snacks for every wholesome family, the. Honey maid continues to break boundaries and open hearts with its stunning this is wholesome campaign. Nabisco, the makers of honey maid graham cracker, sparked controversy with its new ad campaign featuring 2 gay men as parents. Nabisco, the maker of honey maid graham crackers, has refined the graham cracker recipe to make its crackers a major kitchen staple. Graham cracker stalwarts honey maid debuted a new ad this week, featuring gay dads, multiracial parents, and a tattooed dad. As the leading maker of graham crackers, honey maid has a lot riding on its wholesome. Finding cause for hope in a graham cracker ad the atlantic. Reminiscent of gingerbread houses, the company uses stopmotion photography to deck five tiny graham cracker homes with candy and icing decorations. This is wholesome features a variety of families, including interracial. As a holiday snack idea, honey maid created a graham cracker village. Honey maid wholesome graham cracker ad celebrates every. Graham cracker ad features gay, biracial familieswatch e. Commercially made graham crackers date back to the 1900s.
Annies honey graham crackers are a certified organic option featuring 8 grams of whole grains and pure honey. Honey maid makes wholesome snacks for wholesome families. However, chocolate and other calorieincreasing enhancements do not increase the nutritional value of plain graham crackers. The cookbook comes my friend laurie, author of the blog simply scratch. Honey maid wholesome graham cracker ad celebrates every family. Gay marriage hailed as wholesome in graham cracker ad. Graham cracker producer honey maid sparks controversy with. Honey maid grahams are the perfect snack and versatile dessert ingredient, with signature lightly sweetened graham flavor. There are calories in a 8 crackers 2 full cracker sheets serving of nabisco honey maid graham crackers. How honey maid won the internet by redefining this. I guess i missed this one when it came out last april, so it is entirely possible that many of you have already seen it. Honey maid is okay with people hating its ad showing wholesome gay parents.
A month ago, the graham cracker brand honey maid launched a new program that aimed to redefine wholesome by telling the stories of interracial, singleparent and gay families. Graham crackers may also have imaginative shapes, sugar topping, honey, or a chocolate coating. Nabisco honey maid graham crackers, which has not run television commercials since the 1990s, is beginning a campaign to promote new products. Homemade honey graham crackers completely delicious.
Honey maid vanilla graham crackers are certainly pleasant, but far from mindblowing. When graham cracker brand honey maid released an ad featuring gay and interracial couples, it received tremendous backlash. Perfect on their own, honey maid graham crackers are also delicious when paired with fruit and spreads, crumbled on ice cream, or added to recipes. On monday, honey maid will jump on the diversity bandwagon with a farreaching campaign by the 90yearold graham cracker brand that raises. Organic honey grahams crackers by annies thrive market. Besides boring ministers and that weird kid you knew in 3rd grade few people eat graham crackers plain. How honey maid won the internet by redefining this everyday word. Get full nutrition facts for other nabisco products and all your other favorite brands. We made a commercial about what makes families, family. Honey maids wholesome graham cracker ad features gay parents, interracial familyand everyone seems to love it. On march 10, honey maid the graham cracker company launched. The makers of honey maid graham crackers have come up with a unique response to antigay backlash by some against its commercial featuring two. Honey maids take on wholesome families includes gay. Honey maid became the latest mainstream marketer to.
Consumers grew up with their grandmothers giving them graham crackers and a glass of milk, so they already get the product. Delicious and easy recipes from your favorite snack brands. Honey maid wholesome love response business insider. Every day wholesome snacks for every wholesome family. Honey maid turns homophobia into love in inspiring new. No matter how things change, what makes honey maid wholesome never will. Diversity reaches new levels in honey maid ads usa today. Everyday wholesome snacks for every wholesome family, the voiceover says. Graham cracker producer honey maid is celebrating a controversial advertisement featuring two gay men as parents in its this is wholesome advertising campaign, which the company says has attracted 10 times more positive comments than negative ones. The title of the commercial was wholesome love, but not everyone.
For instance, did you know that graham was a real guy. Honey maid graham crackers caused a stir with a new commercial featuring a twofather family along with a military family, a tattooed punkrock family and single father as part of its this is wholesome campaign. The idea was to align the 90yearold honey maid with a modern yet steadfast narrative on what makes for wholesome. Grahamfuls sandwich crackers and honey maid angry birds. Ingredients in nabisco graham crackers healthfully. Now, honey maid, that oldfashioned brand of graham crackers, has launched an ad that shows, in the most radical and moving way of any national campaign so far, how much that has changed. The honey maid wholesome commercial promotes the idea of good tasting graham crackers, but ideas show that it means a lot more than that. Indication points that the commercial promotes interconnectedness between humans by using metaphors in of love and family by suggesting the similarities between honey maid graham crackers and family love. As a gay dad, i cant tell you how much i appreciate being represented in your commercial. Honey maid s wholesome graham cracker ad features gay parents, interracial familyand everyone seems to love it. Honey maid stirred controversy with a recent commercial that challenged traditional notions of what constituted a family.
Honey maid stirred controversy with a recent commercial that challenged. The recipe for these graham crackers comes from the new simply scratch. Honey maids latest wholesome ad will melt your heart. Honey maid takes on haters, and now i want graham crackers. You can call at honey maid phone number, fill out a contact form on their website. Honey maid s take on wholesome families includes gay couple. Theyre essentially flatter, more rectangular nilla wafers that are better for making smores. Honey maid released a new graham crackers commercial this week and it is. Perfect on their own, honey maid cinnamon graham crackers are also great when paired with fruit and spreads, crumbled on ice cream, or added to recipes. Honey maids this is wholesome ad campaign features 2. Honey maid redefines wholesome to include gay dads. Each rectangular piece proves slightly sweet while being wholesome, and you. Nabisco honey maid promotes its new products the new.
And, like all of annies products, they are as wholesome as they are delicious. Honey maid s this is wholesome ad campaign features 2 gay men as parents. Honey maid featuring interracial and gay parents in an ad for graham crackers viewed more. Each 28 31gram serving comes packed with 8 10 grams of whole grain for a crunchy, wholesome breakfast or snack choice. Titled mis hijos or my children, the graham cracker companys latest commercial features a spanishspeaking father describing how he came to terms with his gay son, who is now a husband and dad himself. Titled mis hijos or my children, the graham cracker companys latest commercial features a spanishspeaking father describing how he came to terms with his gay son, who is now a. The graham cracker brand has released an ad that shows reallife modern families in all their diverse glory, from gay and multiracial to rock n roll. Honey maid released a new graham crackers commercial. Honey maids this is wholesome ad campaign suggests what. Honey maid is okay with people hating its ad showing. In contrast to the honey maid ad, the ikea ad treated the men tentatively, highlighting how they were investing in a.